At Purely Equines, everything began with a genuine love for horses and a commitment to caring for them the right way.

Founder Sheryl Morehead has been around horses since she was a little girl. From riding through high school to later rescuing horses from slaughter in Southwest Florida, her connection to these animals has always been rooted in compassion, responsibility, and respect. She personally funded second chances for horses in need, providing safe, supportive homes and the care they deserved.

Today, her barn is home to two special rescues: Nut, a Haflinger who is blind in his right eye, and a spirited off-the-track Thoroughbred who has become part of the family for life. Her 16-year-old daughter has followed in her footsteps, sharing the same passion and caring for a horse of her own.

Through years of caring for horses, Sheryl came to an important realization. Many of the products she was using every day contained harsh chemicals—the kind she would never consider using on herself—yet they were being applied to the animals she loved most.

Determined to find a better way, she began researching, testing, and handcrafting her own grooming products using simple, plant-based ingredients. What she discovered was not only a safer approach, but often a more effective one. Her horses thrived, and before long, other horse owners began asking about the products she was using.