{"product_id":"purely-equines-all-natural-goat-s-milk-whitening-shampoo-bar","title":"Purely Equines All-Natural Goat’s Milk Whitening Shampoo Bar","description":"\u003ch3\u003e\u003cspan\u003eBrighten White \u0026amp; Gray Coats—Naturally\u003c\/span\u003e\u003c\/h3\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eBring back a cleaner, brighter-looking coat naturally with Purely Equines All-Natural Goat’s Milk Whitening Shampoo Bar. Specially formulated for gray and white horses, this gentle cleansing bar combines nourishing goat’s milk with botanical ingredients that help lift dullness, yellowing, and everyday stains—without harsh detergents or synthetic whiteners.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eButterfly pea flower extract helps counter the appearance of yellow tones, while lemon extract helps clarify dirt, sweat, and staining that can dull light-colored coats. Chamomile helps soothe the skin, while goat’s milk and sweet almond oil provide gentle moisture for a soft, healthy-looking finish.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eHandcrafted in small batches, it’s an easy, naturally derived way to keep white and gray coats looking clean, bright, and show-ready.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch4\u003e\u003cspan\u003eKey Benefits\u003c\/span\u003e\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003e\u003cspan\u003eNaturally Brightens\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e – Helps reduce the appearance of dull, yellow tones and staining.\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e\u003cspan\u003eGentle Cleansing\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e – Goat’s milk cleanses without stripping the coat.\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e\u003cspan\u003eBotanical Color Support\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e – Butterfly pea flower helps enhance the appearance of white and gray coats.\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e\u003cspan\u003eClarifies Stains \u0026amp; Buildup\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e – Helps lift dirt, sweat, and everyday staining.\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e\u003cspan\u003eMoisturizes \u0026amp; Softens\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e – Sweet almond oil helps maintain a soft, healthy-looking coat.\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e\u003cspan\u003eNo Harsh Whiteners\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e – No sulfates, parabens, or synthetic dyes.\u003c\/span\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch4\u003e\u003cspan\u003eDirections\u003c\/span\u003e\u003c\/h4\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eWet coat thoroughly. Work the bar into a rich lather and massage into the coat, focusing on stained, yellowed, or dull areas. Rinse completely. Repeat as needed.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eWarning:\u003c\/span\u003e\u003c\/strong\u003e For external use only. Avoid contact with eyes. Patch test before first use.\u003c\/p\u003e\n\u003ch4\u003e\u003cspan\u003eIngredients\u003c\/span\u003e\u003c\/h4\u003e\n\u003cp\u003e\u003cspan\u003eGoat’s Milk Soap Base, Chamomile Tea, Lemon Extract, Cornstarch, Sweet Almond Oil, Apple Cider Vinegar, Butterfly Pea Flower Extract.\u003c\/span\u003e\u003c\/p\u003e","brand":"Purely Equines","offers":[{"title":"Default Title","offer_id":50516298957043,"sku":null,"price":8.5,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0797\/1251\/8387\/files\/PE_whitening_shampoo_bar_with_container.png?v=1788323249","url":"https:\/\/purelyequines.com\/products\/purely-equines-all-natural-goat-s-milk-whitening-shampoo-bar","provider":"Purely Equines","version":"1.0","type":"link"}